You might be old enough to remember when "feedback" was a bad thing...as in your audio receiver, etc. But, as a leader, "feedback" is an indispensable navigational tool! You have to know where you are going, if those you lead know where you're going, and do they believe it's the right flight path.
First, routinely ask your team individually, "On a scale of 1 to 10 (one being awful and 10 being perfect) how am I doing at communicating our vision to you and the team?" The score they give you doesn't matter. It's the second question that will get you the information you are looking for.
Look at your associate and ask, "What's one thing I could do to raise my score?" Whether they gave you a 2 or an 8 it's what they think you can do better that matters. Don't take it personally. Take it like the dials in the cockpit of the plane - this data will get me to my destination on time and safe!