Why Plan? Over three decades I have been asked that question a lot. It's not because the person thought planning was futile but, rather, there was so much business coming in the door (or work coming from colleagues over the email) that the best they could do was react.
Your personal career, your department, or your business growth will be a reflection of what you have focused on. Sometimes we get lucky, our customers take us exactly where we should be going - think Apple, Wal-Mart and Starbucks. But, if we are not careful just reacting to our customers can take us off course - think Blackberry, Sony, and IBM.
Today, take ten minutes and answer three questions. First, are we focused on our most profitable and long term products and/or services? Second, are we distracted by customers who will lead us astray? What one action can I take today that will be pro active, forward thinking and future focused?